Since falling back from its US$1900 per oz high last September, gold is now cheap enough to eat - for celebrities at least - now it's trading in the US$1600 range.
But while the "controversial" Golden Globes gold-flecked pudding has outraged poverty observers, nutritional experts are unconcerned.
Gold as a food additive has a long and illustrious history dating back to the Middle Ages, according to this website.
"While peasants went hungry the rich decorated their lavish banquets with a patina of gold," the Blurtit site claims.
Your average Middle Age elite preferred gold in a meat setting, whereas today the metal is more fashionable as a dessert-enhancer for the wealthy.
"There is also a liqueur called Danziger Goldwasser which is flecked by minute particles of gold leaf suspended in the liquid," Blurtit says. "The liqueur is used the flavour the aptly named souffle Rothschild."