Forbes is going one further, saying that it will reach 50 per cent by 2020.
Whatever the number, the experts think it's going to be big. It's not just foolhardy young people either.
Statistics New Zealand recently released figures showing the numbers of Kiwis over 50 who are self-employed jumped 40 per cent between 2001 and 2013. For people over 65, the numbers have doubled.
It seems everyone wants a piece of the so-called gig economy.
But is it all roses? One of the hazards of going it alone is that, well, you're all alone. There's very little safety net, and it's on you to make sure you succeed.
So for the latest Cooking the Books podcast I called up Richard Liew, the founder and editor of online magazine NZ Entrepreneur.
We talked about what was driving the increase in self-employment, the appeals of running your own business, and what held people back from success.
For the interview, listen to the podcast.
If you have a question, or something you'd like me to look into for the future, come and talk to me about it. I'm on Facebook here and Twitter here.
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