Readers will know that this column buys into the notion that diversification is the only free lunch out there and it thus advocates buying stocks mostly via low cost passive and actively managed funds. For an advisor this strategy has the added advantages that it is pretty easy to implement and is less likely to get you offside with the FMA. The downside is that advisors can probably make more money recommending clients buy and sell individual stocks, in the short term anyway.
Despite the intrinsic advantages of diversity and the countless academic papers demonstrating that doing as well as the index is a hard act to follow you can be certain that, whenever a column advocating this approach appears online, within 30 seconds or so any number of comments appear from "buy individual stocks" devotees. Many of these views are of course anonymously authored by financial planners and stockbrokers waiting for Mighty River. However one common denominator stands out and that is that many of the believers of the "you can do you own research, find great stocks and be an alpha male" approach cite as evidence the remarkable and undeniable success of the Sage of Omaha, Warren Buffett.
Since December 1976 Buffet's company, Berkshire Hathaway (BRKA on the NYSE and USD$152,750 per share no silly share splits for Warren) has returned 22.9 per cent pa. In the same period the S&P500 has returned 10.5 per cent pa. This is all well and good but what Warren's groupies conveniently forget is that, statistically, Warren is an outlier, i.e. for every Warren there are a million or so try-hards whose retirement has been permanently postponed by the impact of their attempt to pick winners.
The good news is that we are not going to rehearse the attractions of diversification again today (sigh of relief from readers). Instead let's throw caution to the wind and take a look at some interesting new research from two people at AQR Capital Management (run by Cliff Asness) and a guy at New York University which attempts to explain how Warren did it. We will then consider if it's possible to copy his strategy so that we can all become filthy rich. The research decomposes Mr Buffet's success into three main areas;
The biggest factor in determining the Sage's outperformance has been the fact that he recognized early in his career that high quality, growth stocks were undervalued relative to the market. This factor is probably the most valuable piece of information for retail investors because it is pretty easy to copy. Mr Buffett alludes to this strategy in various annual reports when he says "whether we are talking about socks or stocks, I like buying quality merchandise when it is marked down" and "I try to buy stock in businesses that are so wonderful that an idiot can run them because sooner or later, one will".