"Our focus market of 'tradies' and 'home services' remains early in its transformation to digital and this substantial funding round puts GEO in a strong position to address and capture that large market opportunity," he said in a notice to the NZX.
Funding from this round would be applied to accelerating the development of GEO's platform and supporting increased go-to-market investment and activities in both Australia and New Zealand and international markets.
GEO is a "software as a service" (or SaaS) provider specialising in software platforms for tradies, field and home service businesses.
The company said demand for its products is growing quickly as the global mobile workforce expands.
GEO shares last traded at 17c, up 1.2c or 7.6 per cent.