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Supermarket chains are among those lining up to buy a Walker DataVision tracking initiative that's poised to add "tens of millions of dollars" to its parent's US$705 million in revenue.
Walker DataVision, acquired by Sato Worldwide last year because of its tracking software capability, this week released a product designed to capture the history and trace the movement of stock such as consumables.
Because the product is relatively cheaper than similar offerings in the tracking software market, medium sized companies will now be able to afford what has in the past been something only large corporates could buy, the company said, declining to disclose price differentials.
"Global corporations have traceability solutions specifically built for them at enormous cost," Sato New Zealand managing director Paul Ryan said.
"Label & Track shrink-wraps those large solutions into an effective package with only 20 per cent customisation required."
Sato New Zealand plans to export its 'Label & Track' product to 25 countries including the US, Italy, Australia and Sweden. It is in talks with supermarket operators such as Metro in the UK, marketing manager Kerry Langley said.
