Ecostore founders and environmental ambassadors Malcolm and Melanie Rands have sold out of the business after 22 years to focus on other projects.
The couple founded Ecostore in 1994 with the goal of making everyday products safer and healthier for people and the planet, campaigning for "no nasty chemicals".
The business has expanded globally in recent years and now sells into Australia, South Korea, China, Singapore, Malaysia, Thailand, Hong Kong, Taiwan and Japan but in recent years the couple has begun selling down its share in the company, selling the remaining ten per cent late last year to businessman Peter Kraus.
"The choice to relinquish our minor shareholding of ecostore has in no way changed our passion, enthusiasm and commitment to the company that my wife Melanie and I created in 1994," Rands said. "Our original desire was to create a new model for business based on purpose or social enterprise."
"Whilst I continue in my full time role as ecostore founder, brand ambassador and spokesperson, the time is now right for me to focus on projects that have always been very close to my heart with Fairground Foundation," he said.