New Zealand is all about cooking, sport and fantasy ... with a little bit of BDSM thrown in for good measure.
Well, that's if the top-selling books of the last 10 years are anything to go by.
Data from researcher Nielsen shows the books that took out the annual number one spot have varied from autobiographies, cookbooks, children's books, and romance novels.
Regardless of the variety in genres, it's clear that Kiwis love to support local authors with six of the 10 number one titles being from New Zealand authors.