The smartest business leaders I know are always looking ahead. If the economy is on a good track, then they make investments to grow. If there are signs of a downturn, it may be time to conserve cash and circle the wagons.
But how best to tell? The Fed's actions? Unemployment trends? Durable orders? Economists and pundits rely on many different types of data. So why not . . . pregnancy rates?
The idea is not so far-fetched. As reported on BBC News, a new study says the rate of pregnancies can potentially predict an upcoming economic downturn.
The authors of the report tracked more than 100 million births, miscarriages and abortions in the United States from 1989 to 2016. Their findings: conception rates drop several months before even more recognisable signs of an economic downturn occur.
"We were surprised when we saw [the correlation] and then we were surprised no one had noticed it before," Daniel Hungerman, one of the authors, said in the BBC report.