NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business

New mum Rhian Allen sold her house and quit her A$250,000 job and to take the ultimate gamble

news.com.au
29 Apr, 2018 04:15 AM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Rhian Allen, founder of Sydney-based weight-loss company The Healthy Mummy. Photo / Facebook

Rhian Allen, founder of Sydney-based weight-loss company The Healthy Mummy. Photo / Facebook

Eight years ago, Rhian Allen decided to quit her A$250,000-a-year (NZ$267,000) corporate gig, sell her A$1.1 million Surry Hills home in Sydney and pour all the money into starting a health and fitness brand aimed at new mums.

Today, founder of The Healthy Mummy employs 150 people in a mini-empire with turnover of $22 million, half a million subscribers, more than 850,000 pageviews a month and 1.1 million followers on social media.

Despite earning a massive salary as sales director at the former ACP Magazines — now Bauer Media — Ms Allen said after 12 years in corporate life, she "wasn't passionate about it".

"I didn't feel it was something where my heart was," she said.

"But I was always very passionate about health, fitness and nutrition. I'd done a nutrition course in my own time, I thought, 'I want to do something', but I wasn't really sure what to do — especially since I was on a very high salary."

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

It wasn't until Ms Allen "became pregnant that she felt it was time for a complete change, because she had "seen over many years" how pregnant women and mums who returned to work were treated.

"I think mums in general get sidelined after they have children," she said. "A lot of employers, when an employee has a child they think they suddenly lose their brain. It's not the case at all, they just have different priorities.

"It's really hard for a woman after they've had a child, if they've had a successful career, to return. For me, I thought, 'This is my chance.'"

Advertisement
Advertise with NZME.

Ms Allen, who has just released a book titled The Busy Mum's Guide to Weight Loss, said she was surprised when she started gaining weight. "I was like, 'Holy moly, this is a new thing'," she said.

"I started looking into weight gain in pregnancy and uncovered this new thing for me, how much people gain weight in pregnancy and how difficult it was for women to lose weight after they have children."

Finding that most of the solutions were "mass market, fad diets not based around good nutrition", she saw an opportunity for a "healthy, supportive, community-based" weight loss program. "I talked to my husband, we sold our house and rented," she said.

"I quit my job at six months pregnant. I just believed in it so much. I invested $300,000 into the business, I just threw everything at it. It was all about doing something I loved. I thought, the worst thing that could happen is I could go back to my old career, the best was that it was going to resonate with women all over the country."

Discover more

Shares

Kiwi breast cancer detection firm raising $19m

30 Apr 02:00 AM

It wasn't easy going at first, however. The Healthy Mummy, an e-commerce business that offers a subscription-based weight-loss program and sells its own range of health products and merchandise, took three years to turn a profit.

The money left over from selling their house kept them going during that time. "After three years it was like, hooray," she said. "I had no idea that would be the case, I was going in blind. I had never run a business before, didn't have a clue about that type of stuff.

"It's all a bit scary [looking back] now, I'm a typical entrepreneur that has a vision but doesn't have a clue about finance. On year two we got a finance person in, that helped. But ever since year three the profitability has been crazy."

For the past three years, The Healthy Mummy has had 100 per cent year-on-year revenue growth and is on track to reach $22 million this year after $10 million last financial year. The company has just launched in the UK and is aiming for the US in 2019.

Ms Allen said her most important advice to anyone thinking of starting their own business was to "always place the customer as number one". "If you don't worship the customer, your business will fail," she said.

And if you're not "110 per cent committed" to running the business, maybe consider working for someone else. "You can't just dip in and dip out," she said.

Advertisement
Advertise with NZME.

"Whatever your business is, you have to have a complete passion for it, because if you can't be passionate about it, it will soon fade. I'm as passionate today eight years later as I was when I started."

And they finally have their own house again. "It took me seven years — we just reinvested all the money into the business all that time — but in September I actually bought a house in Seaforth [north of Sydney]," she said.

"We now have two small kids, so we need a bit more space."

Save

    Share this article

Latest from Business

Business|companies

Entrepreneur Bowen Pan on why he returned to NZ

Premium
Business|companies

Silicon Valley to NZ: Kiwi Facebook Marketplace inventor is back home to give back

05 Jul 12:00 AM
Premium
Opinion

Bruce Cotterill: Is our bloated bureaucracy hindering economic growth?

04 Jul 11:00 PM

Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Entrepreneur Bowen Pan on why he returned to NZ

Entrepreneur Bowen Pan on why he returned to NZ

The Kiwi founder of Facebook Marketplace and new NZME director on returning home and new projects. Video / Cameron Pitney

Premium
Silicon Valley to NZ: Kiwi Facebook Marketplace inventor is back home to give back

Silicon Valley to NZ: Kiwi Facebook Marketplace inventor is back home to give back

05 Jul 12:00 AM
Premium
Bruce Cotterill: Is our bloated bureaucracy hindering economic growth?

Bruce Cotterill: Is our bloated bureaucracy hindering economic growth?

04 Jul 11:00 PM
Premium
Fran O’Sullivan: ESG is being redefined as Europe ramps up defence investment

Fran O’Sullivan: ESG is being redefined as Europe ramps up defence investment

04 Jul 09:00 PM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP