Netflix has made six appointments to its newly-opened Australia-NZ office, in Sydney.
The streaming giant has been in Australia and New Zealand as a commercial entity since 2015, but this is the first time it's but boots on the ground, with a series of hires joining between May and today.
The newly-minted Netflix ANZ team includes Anna Kooperberg, formerly Spark consumer communications lead then most recently Spark Sport marketing lead.
Kooperberg will be in charge of partner marketing.
Tony Broderick, formerly Twitter's Australian head of partnerships, television and news, has been named as Netflix' local head of brand and editorial.