Netflix launch new TV user interface using video to help members make decisions

It's Netflix's early adaptation to innovation that has made it the world's leading streaming service and in recent weeks its gone from strength to strength.

Having recently made downloads available for offline playback, Netflix has taken things one step further with a new user interface to help subscribers make decisions.

"We are launching a new television user interface that uses video more extensively to bring content alive in real time and helps members decide whether to click play," Netflix wrote in a blog.

Netflix said the new interface was introducing video previews into the TV browsing experience.

"Video previews aren't teasers or traditional trailers," wrote Netflix.

"They are specially designed video synopses that help members make faster and more confident decisions by quickly highlighting the story, characters and tone of a title.

"In developing this experience, our testing showed that people watched more of a story, demonstrating these previews helped them browse less and watch more."

The new interface will launch globally today, before rolling out across eligible devices over the next few weeks.

"They will be available on Netflix-enabled devices, which include the majority of game consoles and Roku devices, with smart TVs and others getting updated in the coming months," wrote Netflix.

This is the streaming giant's latest effort to continually evolve the smart TV Netflix experience.

"Over the last decade, investments in how content is delivered globally, optimising our streams for bandwidth-constrained environments, and the evolution of consumer tastes allows us to experiment with new ways to improve your experience," wrote Netflix.