The move from Auckland to the smaller town of Whanganui has come with no regrets for one man who has done it - despite some initial trepidation it might be too quiet.
Rene Olmos, 35, made the move to the town in March this year and said in a mere five months he has come to love the more laidback lifestyle.
"At the beginning it felt like there is less entertainment here in Auckland, but to be honest, everyone has their own routine and you can always find the things that you love to do anywhere you live."
There was also plenty of opportunities for business in the smaller town, he said.
"There is a lot of creativity in the region and some specialist and niche knowledge in manufacturing, heritage agriculture, apiculture and also the ability to develop high tech and remote businesses through the availability of ultra fast broadband in the city. I'm sure there will be some fascinating opportunities coming up with this mix of industry."