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AUT University business degree first year domestic enrolments are up 30 per cent from this time last year.
Dean of the Business School, Professor Des Graydon says the increase is part of a seven-year trend for the university.
"The growth is remarkable," he says. "Enrolments have been rising about 15 per cent each year and this year we expected about the same or a levelling off.
"Instead, for the first time we have seen a 30 per cent increase in our first year enrolments."
He says AUT's holistic approach outside the university has gained traction and added to the rise in numbers of school-leavers enrolling.
"We've focussed on getting AUT staff out into high schools as well as bringing the students onto our campus," he says.
"Programmes like the Young Enterprise Scheme have been very successful", he said.
Professor Graydon will join with New Zealand's leading businesses and business academics to honour the school's top students at the annual Business School Awards today.
Air New Zealand, AC Nielsen, ASB Bank, DB Breweries, PricewaterhouseCoopers and TVNZ are among the businesses to present awards.
Recipients include Kelly Lee, whose four awards include Top Media Student of the Year in the Bachelor of Business, and postgraduate winner Ivy Chen, who will receive the Overall Master of Business Graduate award.