COMMENT: Has Warehouse Stationery crossed a line? They have launched a campaign to promote the value, or power, of print in an increasingly digital world.
On Sunday you can take your design, dawdle, or picture, and have it printed on high quality paper. And you can do this with their encouragement if you're one of those who are walking out of school to protest lack of action on climate change.
And they say, and I quote, "As the first large company in New Zealand to go carbon neutral, we're inspired by the Schools 4 Climate Action next Friday, and we'd love it if students took advantage of our free printing service."
Now is it the role of business to promote protests? To encourage kids to bunk school when it's a legal requirement to actually not bunk school?
Or is this yet another virtue signalling sop, that allows Warehouse Stationery to position themselves at the forefront of one of our current PC fascinations, namely climate change? Or are they encouraging just general protest?