Microsoft chief executive Satya Nadella has urged New Zealand to build its own world-class tech.
The global technology boss is in the country for Microsoft's Envision forum in Auckland where he canvassed technological issues including diversity, security and change in the world of work.
"Our mission is ultimately to build world-class tech and bring it to New Zealand to see and celebrate how you build your world-class tech around it. That's our measure of success," Nadella said in a keynote address.
"Each and every one of you is building your own digital IP on top of what you brought in," Nadella said, adding that that is the key to every company being a digital company.
The tech boss said technology is so embedded in the world that non-tech companies have to create their own technologies. He said 72 per cent of developer jobs are now outside tech companies and IAG in New Zealand has more than 300 developers using Microsoft's Github to create apps.