Shares in Michael Hill International jumped 10 per cent after the jeweller reported better than expected first-half earnings and maintained its dividend.
The company said its underlying earnings before interest and tax fell 16 per cent to A$29.6 million ($30.8m), due to weak trading performance in the July to October period when it veered away from discounting
However, a "refined approach" to its strategy saw an improvement in November and December. Same-store sales declined by 6.1 per cent but the decline was less severe toward the end of the period.
The Brisbane-based retailer restructured its business last year, quitting the US and exiting its Emma & Roe sub-brand to focus on high-margin sales and make better use of other sales channels, such as online. It also slashed the amount and level of discounting and the frequency of price-based event days as people were deferring purchases to take advantage of those events.
However, it rejigged that strategy in the half after alternative promotions didn't bring enough customers through the door.