By Nick Truebridge of RNZ
Shoppers say meat is increasingly off the menu in favour of cheaper alternatives, as inflation hits.
A newspaper from 2011 in RNZ's newsroom showed a Countdown ad, with beef mince at $6.80 for 1kg.
At Countdown in 2022, 1kg of beef mince is $14.50. Double what it was just over 10 years ago.
"We've got to acknowledge the food basket across the board is becoming challenging for many Kiwi households," Beef and Lamb NZ chief executive Kit Arkwright told Checkpoint.