Peter Jackson may be our greatest tourism ambassador. The Lord of The Rings and Hobbit trilogies not only broke box-office records they also did great things for the sleepy town of Matamata.
In 1998, when his scouts were searching for the iconic rolling hills and lush green pastures of Hobbiton an aerial search led them to the Alexander farm, a 1,250 acre sheep farm in the heart of the Waikato. The rest, as they say is history. Thanks to the trilogy's global success Hobbiton's a popular destination for incentive parties as well as local and international tourists.
From movie-set experiences to banquet dining the theme park is lots of fun even if you've never seen the movies.
What do corporate groups love about Hobbiton?