Fitbit Inc, a maker of fitness-tracking wristbands, filed for an initial public offering in New York.
The company disclosed a prospectus on Thursday with a $100 million placeholder, an amount used to calculate fees that will likely change. In December, a person with knowledge of the matter said Fitbit could raise about $150 million in an IPO.
Fitbit plans to list its shares on the New York Stock Exchange. It is working with Morgan Stanley, Deutsche Bank, and Bank of America on the IPO.
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A Fitbit IPO would be among the first for the wearable-technology market, and comes after Apple rolled out its Apple Watch - which has health-tracking capabilities. Fitbit identifies the Apple Watch as a competitor in its prospectus.