Briscoe Group, which operates the Briscoes, Rebel Sports, and Living & Giving stores in New Zealand, may introduce a customer loyalty programme this year to stoke growth in online sales.
The retailer flagged at its 2012 annual meeting that it was trialling a new customer loyalty programme. Managing director Rod Duke today said a loyalty programme to encourage people to use its website was one of the options he was exploring this year.
Such programmes typically reward members with discounts, spending points, special offers, gifts and prizes, and are used by retailers such as Farmers, a rival of Briscoe for manchester and homewares.
The Living & Giving chain, which Briscoe bought in 2006, was part of Loyalty New Zealand's Fly Buy programme from 2002 to 2003.
Online sales are continuing to comprise a bigger portion of Briscoe's overall sales, finishing 50 percent up on the previous year.