Rival PayPal followed up with its own bitcoin investment weeks later. Starting this month, US users can buy, hold and sell bitcoins in their digital wallets. In 2021, it plans to expand the service to Venmo and allow the 26m merchants that use PayPal to accept bitcoin for payment.
You cannot blame the two companies for jumping on the crypto bandwagon. The market capitalisation for the top 100 cryptocurrencies now stands at US$551bn, with bitcoin accounting for 62 per cent of that, according to data from website CoinMarketCap. For all the volatility and lack of fundamental underpinnings, cryptocurrencies have become a sizeable industry.
Fans like to point to bitcoin's 21m supply limit as a hedge against inflation similar to gold. Critics deride the digital currency as little more than a glorified Ponzi scheme.
But there is a difference between servicing and investing in bitcoin. For payment companies like PayPal and Square, whether prices for bitcoin will continue to go up is irrelevant. There is also value in understanding how bitcoin's underlying technology works and whether it can be used to streamline payment transactions. With market caps of US$231bn and US$93bn respectively, PayPal and Square can afford to make minor forays into bitcoin — modern epitome of a speculative asset bubble or not.
- Financial Times