Oil bobbing around the US$50 mark was the "the elephant in the room" at the Advantage New Zealand Petroleum Summit, and among exhibitors outside the conference veteran oil man Sean P Flanagan says he's seen it all before.
"It's my fourth downturn since I got out of school - we will get through this," said Flanagan, the Asia Pacific director for TDI Brooks International.
His company offers a range of services to oil explorers around he world, ranging from chemical analysis of the sea floor to monitoring of mussels around the the United States coast.
While he's optimistic about future oil prices the industry is hurting right now.
"We're definitely being affected - we're between a rock and hard place with oil companies squeezing you and suppliers squeezing you."