New Zealanders spent about $10 billion at the fuel pump every year, so even a small price saving could make an appreciable difference, he said.
The commission also said local councils should think about the competition benefits of unstaffed sites.
Councils could do this during planning processes and when considering consent applications, he said.
Such pricing pressure, and smart decision-making from motorists, created incentives for staffed sites in the neighbourhood to reduce their prices, Chapple said.
”Ultimately, we see consumers benefiting from an increased number of unstaffed fuel sites, while they also have the option of staffed fuel sites with a wider range of services and retail products if that’s what they need.”
Ruapehu Mayor Weston Kirton called for an inquiry into petrol price inequity in May last year.
And the commission said it wrote to fuel companies in September last year, asking for further information to help account for “pricing anomalies” in the fuel market.
The watchdog today said it still wanted some answers.
“Information disclosed to the commission by major fuel companies on fuel terminal, trucking, and retail site costs only explains some of the fuel price variation seen across the country.”
The ComCom said it also used data from fuel pricing app Gaspy to get a steer on local prices.
Chapple said over time, he expected the opening of more unstaffed sites would prompt fuel companies to drop prices further.