But neither Elder nor the former board foresaw that the hard-nosed responses they were getting from their Chinese customers were early signals of a forthcoming global slump in coking coal prices that ultimately ripped the guts out of Solid Energy's profitability and resulted in undercapitalised mine companies going under elsewhere.
What is obvious from this vignette is that political interventions cannot hold back a remorseless market tide.
Solid Energy's collapsing fortunes do not exist in a vacuum.
In the United States, some major companies are moving towards bankruptcy; the same thing has been happening in Europe, and within China unprofitable mines have been closed. But Solid Energy has been caught short at the operational level.
The directors had plans for some very big projects. The most compelling was a proposal to convert Southland's massive lignite reserves into diesel fuels and urea. International investors were being lined up to underwrite the developments.
This week the same Cabinet ministers who signed off on Solid Energy's visionary plans during annual shareholder negotiations said, in so many words, that the company which had been expected to feature among five Government initial public offering s (IPOs) - was just one government cheque away from receivership.
Elder, his former chairman boss John Palmer, and the previous board have come in for plenty of pasting over Solid Energy's strategies and its gold-plated head office structure.
But it's worth noting that the ministerial shareholders did acquiesce in the blue sky thinking. Neither the board nor Elder simply pulled this out of the box.
We have to take Finance Minister Bill English at his word that the timing of the Government's revelations over Solid Energy's desperate plight was prompted by the fact that it was already in talks with its banks.
Not that the Government was desperate to turn the page on Key's own embarrassment over the results of the Auditor-General's report on the secret dealings over SkyCity's "pokies for convention centre" proposal.
Nevertheless the political Opposition will make hay out of this.
What does surprise is English's statement that the Government will not let Solid Energy fall into receivership.
There is political utility in indicating to the electorate that the Government will not let the company fail. Ministers still get plenty of stick from West Coasters over the Government's reaction to the Pike River coal mine disaster.
English has indicated more job losses and mine closures may lie ahead.
He wants to monster the bankers into playing their part. English hasn't stated publicly what that part should be but with the company's debt level snowballing, the options are few.
Solid Energy chairman Mark Ford is pulling together a turnaround plan. What will result will not be a full-blown energy company. Simply a lightly staffed state-owned coal extraction and exporting company.
Which begs the question of why the Government should hold onto it.
The problem is it is by no means a foregone conclusion that the outlook for New Zealand's coal exports will be as rosy as before the GFC. For one thing, the new Chinese Government's State Council has flagged a shift from coal-driven industry towards energy conservation. There is a big push towards developing nuclear energy, massive solar power and wind farms, and more hydro.
The fundamental "energy shift" underway in China is expected to hit the expansion of Australia's coal mining industry, other coal exporters, particularly from the US, are undercutting to stay in business, and China is itself looking to develop its own mines in Africa.
The more fundamental issue is the reaction of the Chinese people to the ghastly acrid pollution that swept over the country last month. China is sloping towards a green-growth future.
Which leads me back to the point: Why own a coal mine?
