If jewellery goes out of fashion in a cost of living crisis, Michael Hill International has golden contingencies in place.
“I’m not saying they’ll insulate us against a recession if it comes, but they do put is in a better position than maybe other discretionary retail,” Michael Hill chief executive Daniel Bracken told Markets with Madison.
Bracken said if jewellery designs did not sell, the jewellers can melt the valuable metal down and hold onto it, and reset a stone in a cheaper design.
The company was focused on selling jewellery to consumers celebrating “moments that matter”, such as engagements, birthdays, anniversaries and Christmas - which occurred in any economic environment, Bracken said.
Sales at Michael Hill were booming - up 11 per cent to a record A$363.38 million in the six months to December.