Three letters E, S and G now rule a large portion of investment decisions, with funds flowing to companies that meet environmental, social and governance standards - but do stronger-held values equal stronger returns?
Ethical investment firm Pathfinder’s chief executive John Berry says it does.
“Ultimately, I’m still a capitalist, I want to make as much money as I can for investors, I just want to do it in a way that’s positive for the planet.”
The market regulator is keeping a close eye on such claims and wants fund managers to substantiate them.