Tina from Turners has helped Turners Automotive Group buy and sell more used “cars, cars, cars” - so many that it paid off the company’s $300,000 ad campaign within one month.
The award-winning campaign, starring comedian Sieni Leo’o Olo as ‘Tina’, encouraged New Zealanders to sell their cars for cash through the re-seller Turners, instead of independently through platforms such as Facebook Marketplace.
“It has been unbelievably successful,” Turners chief executive Todd Hunter told Markets with Madison.
“We can see it in the business metrics. That campaign paid for itself in month one, which is pretty unheard of.”
The initial advertisement cost $300,000 to create and air in media - more advertisements were in the works.
