Sportswear giants adidas must know something that rugby fans - including 20,000 heading our way for the British & Irish Lions tour - don't.
Earlier this month the company - which is both a New Zealand Rugby sponsor and kit provider - released replica jerseys of those to be worn by our five Super Rugby franchises when they take on the Lions in June.
The jerseys come complete with "battleground coordinates" on each jersey's seleeves, which are meant to match up to the venues where the games will be hosted.
But in an epic marketing fail the coordinates on the Blues' jersey instead match to Mt Eden Prison, not Eden Park where the Tana Umaga-coached team will play the Lions on June 7.
The coordinates on the sleeves of the other Super Rugby franchises are also wrong.