This week Twitter entered the S&P 500 index on Wall Street - replacing 20th century, old economy giant Monsanto.
Another tech stock Netflix will replace Monsanto - which has been taken over by Germany's Bayer - on the S&P 100.
It was just the latest example of a growing trend that is changing the make-up of markets around the world and increasingly the way investors need to look at stocks, says PIE Funds chief executive Mike Taylor.
"In 1965, tenure of S&P 500 companies was 33 years," he says. "In 1990 it was 20 years. It's forecast to drop to around 14 years in the near future and 50 per cent of the companies in the S&P 500 will be replaced in the next 10 years."
The new entrants will almost inevitably be dominated by high tech "software as a service" (Saas) companies - or what are sometimes known as cloud computing providers.