Facebook Watch, the social network's new video site, starts rolling out Thursday. Watch is the social network's first attempt to showcase videos made specifically for Facebook - and change the way we watch video in the process.
Or perhaps more accurately, it's mashing up the many ways we watch and communicate around video into a way that best suits Facebook.
But how can Watch fit into your media diet? To figure it out, it's best to take a look at the way it pulls features from other video sites. In addition to drawing from Facebook's own Instagram and Facebook Live products, Watch combines elements of YouTube, Twitter and traditional TV.
Like YouTube, Watch will support professional content creators, whom users can follow and save for viewing at any time. Right now, Facebook is allowing only certain people to make shows after they go through an application process but will eventually let anyone create their own content.
Facebook is also emulating the community live-watching experience of Twitter - or any live service that supports chat, such as Amazon's Twitch - which means fans will be able to connect with each other as events unfold.