Gisborne sawmill JNL has made almost half its workforce redundant, as it shows its business transition to a more value-added product is not as seamless as fellow Japan-owned company Pan Pac.
Ninety staff lost their job at JNL last month, following its decision to move away from producing building materials such as plywood and laminated veneer following a building slump in Japan. The company plans to move into high value products.
Following the shrinking market for newsprint pulp, Pan Pac sought new markets with a higher-grade pulp, spending more than $22 million upgrading the capability of its Whirinaki pulp mill in Hawke's Bay.
The JNL job losses haven't been all bad news. First Union says some who took the voluntary redundancy payment were close to retirement. Others were snapped up by Far East Sawmill which hired 60 people to reopen a mothballed plant.
Eastland Wood Council chairman Iain McInnes said the wood industry was contributing to a "booming" Gisborne as a once-in-a-generation spike in timber supply means strong overseas demand.