McDonald's NZ managing director Patrick Wilson joined us for a live chat.
WIlson joined the company in 1984, when as an 18-year-old he became a crew member at the now closed Karangahape Rd store.
The quick service category is currently estimated to be worth around $1.7 billion annually, and with McDonald's NZ claiming a market share of 40 per cent, that suggests its total annual sales are around $680 million, including the 131 stores owned by franchisees that make up 80 per cent of its 160-restaurant network.
See the replay of his live chat below: