All those Facebook shares, Twitter hashtags and Snapchat videos couldn't save Britain's youth from being the big losers in the Brexit referendum.
About 75 per cent of those aged under 24 voted Remain, and 56 per cent of those 25-49. It was the rebellious baby boom generation that led the charge out of the EU.
They've unleashed one final, foolish act of revolution but their children and grandchildren aren't thanking them. Anger is boiling up in the UK where young people feel they have had their future undermined.
Older people are more settled and less concerned by the restrictions on travel and job mobility. Many young people feel they have had their passports to international opportunity revoked. The demographic bulge of the baby boom gives a lot of power to one increasingly aged group.
Let's face it, the boomers have dominated political discourse since the first bars of The Who's My Generation snarled across the airwaves.