Cecilia Robinson is a serial entrepeneur - but she is set to stick with her latest project, potentially for the rest of her career.
The Swedish-born businesswoman went from founding Au Pair Link after moving here to launching My Food Bag alongside Theresa Gattung and Nadia Lim.
While Robinson briefly thought retirement would be an option after the success of the meal-kit delivery service, she is now deeply embedded in Tend, a health start-up that aims to make it easier for people to see GPs, either in person or online.
Speaking to Bruce Cotterill on his NZ Herald podcast Leaders Getting Coffee, Robinson says she is in this for the long-haul.