Kiwibank has for the second time upped their donation limit to its 'I AM HOPE' social media fundraiser, now to $100,000, after the number of Facebook users changing their profile pics skyrocketed.
This afternoon, Kiwibank announced it would double its previous fundraising cap of $50,000 to the mental health charity of newly crowned 2019 New Zealander of the year Mike King.
At launch, the bank pledged to donate a dollar to the Gumboot Up NZ fund for every Kiwi who added the frame to the profiles. Its very first donation limit was $20,000.
However, as of noon today the number of Kiwis who had the 'I AM HOPE' image was over 185,000.
Gumboot Friday, set to occur on April 5, has been created by King to help raise funds for his I Am Hope charity, which is committed to giving young Kiwis access to free counselling services.