Local scientists have devised an inventive way of identifying fake milk powder being sold on the international market as a New Zealand product.
Scientists from the University of Otago and GNS Science have conducted preliminary work that shows they can read the powder's geographical information.
The discovery is timely as a recent increase in the - often dangerous - imitation of dairy products in China is highlighting the need to protect the New Zealand brand.
The scientists found that the identification can be made through the fact that New Zealand rainfall has a "distinctive natural isotope signature" that passes from pasture into dairy products.
Troy Baisden, of GNS Science, said progress was made possible by having the ability to look at the hydrogen isotopes in rainfall from each storm during the growing season when the milk is produced.