Kiwi fitness instructor Yvette McGaffin and her Irish husband Neal have launched what they claim is the first internet-connected home reformer pilates machine, backed by Hollywood producer Bernadette Caulfield.
The couple relocated from Auckland to Northern Ireland in 2015 and opened Pilates studios in Belfast and in Edinburgh, Scotland. Caulfield, whose TV shows include Games of Thrones and The X-Files, trained with Yvette McGaffin in Belfast at 5.30am three times a week while shooting Games of Thrones.
After teaching in both New Zealand and Australia, and running reformer pilates studios in the UK, McGaffin said she and her husband had identified a gap in the luxury home-fitness market. Research showed consumers lacked confidence to complete a reformer pilates workout away from an instructor-led class so the McGaffins set about developing a "smart" machine.