Free KFC chicken is sure to get anyone's attention - or at least that's what this franchisee is hoping.
Sam Edelman, who runs the Alice Springs KFC in Australia, thinks the store deserves to earn a Michelin star, both because of the quality of the food and because of its location.
"We have great food, cook it fresh on the premises ... in theory we meet the criteria. We are definitely not food snobs," he told NT News.
"In Alice Springs we have a unique position where people literally come from hundreds of kilometres for food, sometimes just for KFC. It puts us in a position where we also meet the criteria of worth a detour that they have."
Michelin Stars are earned by attention rather than a standard application so Edelman is hoping giving away free chicken will put the store on the radar of the Michelin star people.