New Zealand's leading drinking water supplier to the corporate sector, Just Water, has announced it will stop selling single-use plastic cups.
The move is part of a campaign to reduce the amount of single-use plastic waste in the environment.
Tony Falkenstein, Just Water chief executive, conceded that his business had contributed to the plastic problem over the last three decades.
"It didn't hit home, until recently, that we were part of the single-use plastic problem, having sold millions of plastic cups over 30 years," Falkenstein said.
"We won't save the world by ourselves, but if we all do our little bit to reduce this environmental damage, the world will be a better place."