How cloud and web providers will be able to provide that reassurance is hard to say, as it doesn't look like they'll get any help from governments.
Instead, large American providers are fighting the US government for permission to tell customers if and when their customers' data is being requested, the very first, tiny step towards greater transparency.
Google's Eric Schmidt is already warning that the spying with unfettered access and data retention proposals in twenty different countries could do far more damage than imagined.
"We're going to end up breaking the internet," Schmidt said.
Meanwhile, it sounds like Snowden's preparing for the worst. In Laura Poitras Citizenfour documentary that screened in New York, he says he already knows how this will end for him.
What that means remains to be seen, but it's not likely to be a happy ending to the Snowden saga. Nor is it certain that the leaks will end even if Snowden is finished off.
Gear: Brother MFC-J5720DW multi-function printer/scanner
It's been quite a while since I last looked at printers, so when the Brother MFC-J5720DW (who names these things?) arrived, it was surprising to see how much has been crammed into a relatively low cost device.
You get lots of features for the $400 recommended retail price (don't pay that - the printer can be had for $50 less if you shop around). On top of the colour printer, there's a scanner (24-bit colour, max 1,200 by 1,200 dots per inch), Wi-Fi and wired networking and a fax, should you require 90s tech like that.
The J5720DW is easy to setup and manage remotely with software for Windows and Mac OS X as well as the touch screen on the printer itself. It's a matter of minutes to poke in the ink cartridges, connect the printer to a network and you're done.
Better yet, the J5720DW supports printing from mobile devices and can handle up to A3 size paper.
For the money, this Brother produces decent print quality on normal A4 paper. The output wasn't as sharp and crisp as from my five-year old Dell colour laser, but good enough for most normal print jobs.
Brother says the printer can produce up to 1,200 by 6,000 DPI prints at 20/22 pages per minute (black and white/colour) but both those specifications are rather optimistic. It's not a slow device by any means, and not too noisy either apart from a slightly annoying high-pitched whine when it starts up.
Scanning images and documents on the other hand produced excellent results and was quick to boot.
I've still got ink in the XL cartridges which are rated for 2,400 and 1,200 pages black and white and colour respectively, with five per cent coverage.
Black and white cartridges can be had for around $58 including GST and a three-pack with colour ones for $98 so you're looking at a cost per page somewhere in the 11 to 12 cents region. Again, don't pay RRP for the cartridges: they're almost a fifth less in stores.
For my needs, I would spend more money for better print quality. If you're after an affordable multi-function business printer with scanner though, the Brother MFC-J5720DW is worth checking out.