Superstar chef Jamie Oliver, who has been scouting for sites in Auckland, is said to be eyeing the heart of Queen St for his first restaurant here.
An industry insider said the British culinary expert, TV star and anti-childhood obesity campaigner had picked Queen's Rise in the ex-BNZ building at 125 Queen St, opposite the end of Shortland St, in the CBD.
Queen's Rise is to be a new restaurant fit-out of an existing commercial space, vacant for many years and on Queen St.
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In April, Oliver was reported as saying he would open a branch in Auckland next year but he was said to be "tight-lipped" about the location.