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Home / Business

<i>Twelve Days of Christmas</i> to cost true loves 3.1 per cent more

26 Nov, 2007 07:35 PM3 mins to read

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KEY POINTS:

If your true love wants to lavish you with gifts for the 12 days of Christmas this year it's going to cost them nearly US$20,000 ($26,505) - a 3.1 per cent increase from a year ago.

The 23rd Annual PNC Christmas Price Index showed that rising wages for
milkmaids, the higher gold price, and rising food prices would push the cost of funding the holiday song The Twelve Days of Christmas up to US$19,507 this year.

"Each year, the Christmas Price Index reflects trends in the broader economy," said James Dunigan, managing executive of investments for PNC Wealth Management, which produces a humorous economic analysis based on the song each year.

"This year, increased commodities prices, concerns about the value of the dollar and the first minimum wage increase in 10 years were major factors in the increases to the Christmas Price Index."

He said the rise in gift prices mirrored the US government's Consumer Price Index, a widely used measure of inflation, which is up 3.5 per cent so far this year.

An increase in the price of gold, which is now trading at around US$836 ($1,108) an ounce, will make it more expensive to buy five gold rings on the fifth day of Christmas. Five gold rings are estimated at US$395 ($523), up 21.5 per cent from 2006.

"The cost of the gold rings in this year's Christmas Price Index reflects the general trend of increasing commodity prices in the Consumer Price Index, including gold," said Dunigan.

"In addition, increased fears about inflation and the value of the dollar may have led investors to turn to gold as a safer place to invest their money."

The maids-a-milking on the eighth day of Christmas, the only unskilled labourers in the index, got a wage rise this year with the US Congress increasing the minimum wage. This will takes their costs up by 13.6 per cent.

While the cost of most performers in the index - drummers drumming on day 12, pipers piping on day 11, and lords-a-leaping on day 10 - rose between three and four per cent, due mainly to an increase in their compensation.

Only the price for the ladies dancing on day nine was unchanged, according to Philadelphia dance company Philadanco.

The National Aviary estimated the cost of six geese-a-laying on day six was up 20 per cent from a year ago.

"Food prices have increased over the last year, which has not impacted birds like turtle doves (day two) and partridges (day one), but has had an impact on birds traditionally served as food, like geese," said Dunigan.

Aside from the geese, only the calling birds on day four will cost more in 2007 with a national pet store chain estimating prices for calling birds, or canaries, were up 25 per cent due to higher demand and increased shipping costs.

- REUTERS

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