"We used our tech skills to build all of our own systems. So, we have our own management system for our jobs. We have our own CRA in system. We have our own translation workbench. We've used our technology skills to build a level of innovation in our industry that didn't really exist with other players," says Merryn Straker, Straker Translations chief operating officer.
The North is home to a high density of information and communication technology (ICT) businesses and service businesses with many experiencing rapid growth in online markets or local niche ventures. Category winners PBF, Manawanui Incharge and Max Marketing are stand out North Shore businesses pioneering new levels of excellence in services as varied as traditional house painting, disability funding support and marketing consulting services.
"We might be house painters but we're also managing security, managing dust, and we put in place a special plan for caring for the garden," says Arjen Bloem, PBF managing director and winner of Excellence in Customer Service Delivery.
The latest Auckland Council Business survey released in June this year shows that 76 per cent of businesses in the North had innovated in the past year and introduced new or improved goods and services to market, with 43 per cent undertaking research and development.