An odd look appears on Sophie Pascoe's face when she is asked what the "plus" sign on her shirt means.
She is sandwiched between fellow athletes Sarah Walker and Lisa Carrington, who are wearing "beef" and "lamb" respectively.
The group roars with laughter when it is suggested maybe Pascoe is the veges - or the bread.
The 19-year-old swimming sensation, who won three gold and three silver medals at the London Paralympics, is the new face at Beef + Lamb NZ, joining BMX silver medallist Walker and K1 gold winner Carrington as sports ambassadors.
Dubbed the organisation's "iron maidens", they will appear on billboards and in television and print advertising campaigns to promote the importance of a healthy diet that includes lean red meat.