"We tend to keep these things secret, don't realise how many of our colleagues are going through the same thing. If we're open [we] can effect change [and find] ways to make it better."
She also wants female employees to feel motherhood is compatible with a career.
A fertility officer could help aspiring parents to pursue their careers and also assist employers in planning for staffing gaps around doctors' appointments and parental leave.
Sutherland hopes to encourage men to speak to her too. A study into the impact of fertility issues on male employees heard of reluctance to disclose problems, declines in productivity, "mental health or emotional issues which then compromised their functioning at work". There was also financial pressure.
Google, Apple and Meta announced employee benefits in 2014 including egg freezing. According to a survey last year by HR consulting firm Mercer, the number of companies with more than 20,000 workers offering egg freezing treatments rose to 19 per cent, compared with 6 per cent six years earlier. These benefits have been criticised for not addressing a workplace that encourages women to delay motherhood and long hours that are incompatible with family life.
All the champions and policies in the world will fail if the culture is hostile, a line manager is unsympathetic or personal information is used against employees.
Joeli Brearly, founder of Pregnant Then Screwed, a campaign group, says in the worst-case scenario, private information could be used against an employee, resulting in [them] being sidelined and ignored". Many women "would be dubious about informing anyone in work that they planned to have a baby, as they have been burnt so badly, all sense of trust had vanished".
Career repercussions of disclosure is an area Brands is researching after her own decision to do so.
Many will argue such issues are no business for an employer. Yet in the past two years, managers have become only too aware of the domestic pressures that their teams have had to bear while juggling home-schooling or caring responsibilities, or coping with isolation.
Perhaps their remit has expanded?
Written by: Emma Jacobs
© Financial Times