Internet just the job for recruitment

By DITA DE BONI

Web recruiting will eventually eliminate the need for bulky resumes, according to one of New Zealand's biggest recruitment advertising placement agencies.

Adcorp New Zealand, an offshoot of Adcorp Australia, claims it has a few months' lead on competitors with its new online recruitment package, recruitmanager.

Managing director Kevin Lodge, who oversees Adcorp New Zealand's four offices, says recruiters are increasingly being inundated with e-mailed resumes, "which they print off and end up facing the exact same problem as they would have with manual resumes - a bulky stack of papers."

The company's new system allows candidates to enter their details onto an online application form.

The system can track the status of candidates and all related recruiting actions, and organisations can place and edit online ads instantaneously

As the recruitment business becomes more sophisticated, clients will be able to meld their on-and-offline advertising needs, says Mr Lodge.

"Companies will build their advertising, the look and brand offline, and then direct people to the online job boards and sites."

Adcorp has around 40 per cent of the print media recruitment ad placement market in New Zealand, competing against Haines and US-based TNP Communications.

It says that while the bulk of its work on both sides of the Tasman remains in print placement, online value-added services are becoming increasingly important to the industry.

The company's forays into online recruitment have coincided with moves to double in size in New Zealand. In the last month, it has snapped up fellow ad-placement agencies Lewis Advertising, based in Tauranga, and Christchurch-based Brema Advertising, doubling its turnover to around $20 million.

Adcorp

www.myjob.co.nz