Intel Corp, the world's largest maker of chips for PCs, put a brave face on the decline of the global PC sales earlier this year, saying it still expected its own sales to grow. On Wednesday, it backtracked, saying sales will be flat.
Intel is hoping that sales of processors for servers, tablets and smartphones will compensate for the drop-off in PC sales. The downward revision of the company's outlook is an admission that Intel chips haven't made it into many mobile devices.
"I've made it Intel's highest priority to create the best products for the fast growing ultra-mobile market segment," said new CEO Brian Krzanich in a statement.
Krzanich said the company has been slow to respond to the shift in consumer spending from PCs to tablets and smartphones, but intends to make up for lost time. The company will now place as much importance on "Atom" processors for ultra-light laptops, tablets and phones as it does on the much higher-priced "Core" processors that go into PCs. The latter have generated the bulk of the company's revenue for years.
Intel is bringing out a major new update of its Atom processors, code named "Bay Trail," later this year.