Flipkart.com, an Indian retail website, expects sales to grow more than 10-fold this financial year as internet usage in the country increases and people get accustomed to making purchases online.
"The base of internet users in India has multiplied almost 10 to 11 times in the last six years," Ravi Vora, vice-president of marketing, said. "People in India are now also more comfortable shopping online than they were before."
The company's sales in the year ended March 2011 were about US$10 million ($13.4 million), he said.
Flipkart, backed by New York-based Tiger Global Management, ships as many as 30,000 items each day, Vora said.
The Bangalore-based company plans to introduce new product categories to meet rising demand and invest in logistics and technology, he said, without specifying a figure.
