HONG KONG (AP) Imax is partnering with Chinese TV maker TCL to design and manufacture a high-end home theater system aimed at China's growing ranks of affluent movie fans.
The companies said Tuesday the joint venture is expected to launch the new system in China and other unnamed markets starting in 2015.
The home theatres will feature "Imax-enhanced" films delivered straight to homes through a secure system.
Financial terms and the "premium" system's selling price were not disclosed, though Imax said it would cost less than the company's existing Private Theatre system, which retails for $2 million.
Imax Corp. and TCL Multimedia Technology Holdings Ltd. have an equal share in the venture. TCL, based in Shenzhen, China, is one of the world's biggest television makers.