NEW YORK - IBM is starting an online video game that simulates business and city problems and provides different technologies to solve them, aiming to boost sales of services and software.
Users choose from four sectors - banking, retail, water or energy - and solve related problems, such as monitoring a city's water quality.
Users can download the game, called CityOne, for free, Nancy Pearson, a vice-president in IBM's software business, said.
The game may increase sales of services at IBM, Pearson said. IBM has been investing in technology for its Smarter Planet programme, the idea that anything from buildings to utility grids can be digitally measured to be more efficient. Such technology will generate about US$10 billion ($13.4 billion) in sales by 2015, IBM said.
The banking and retail paths of the game will present more business-related problems, such as risk management, Pearson said.
- BLOOMBERG
IBM creates online game
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